Hi! I'm Tshili, pronounced chilli 🌶
Your strategic design and growth partner.
I use design strategies to solve complex challenges, and drive business growth. With over 9 years of creating digital solutions, I can help you create an exceptional experience for your users that increase revenue and reduce operational costs.
Whether you are a founding or growing team, I help lean teams align with business goals by reduce uncertainty through Product Strategy and ensuring product market fit.
I specialise in product validation, data driven rapid prototyping, and design strategy alignment.
How I can help you
Strategic Design Expertise
Conducting product discovery, to help define and execute a design strategy that supports your business goals. Tackling complex challenges, and delivering seamless user experiences.
AI, Growth and Data Design
Whether you want to uncover how AI can add value to your product, or grow your customer base, it all starts with data. Leverage your data to supercharge your goals
Product Validation
Validating design ideas to ensure they resonates with your target audience. Using data driven rapid prototyping to reduce the risk in launching ideas.
End To End Design
For 0-1 Products and growing teams. From research and ideation to execution and iteration, building scalable design systems for faster and more effectively delivery.
A selection of my work
Elekt app – Growth Strategy
Increasing customer subscriptions over 500% through design strategy and rapid prototyping, by simplifying energy costs and data, and providing actionable steps to save money.
Using AI and data to predict oil procurement orders at efficient ports on a voyage route for shipping management companies. Optimising logistics for efficient purchasing.
Product strategy
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User Research
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Data
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Design Systems
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AI
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Stakeholder management
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Growth
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Product strategy ✴︎ User Research ✴︎ Data ✴︎ Design Systems ✴︎ AI ✴︎ Stakeholder management ✴︎ Growth ✴︎
The Strategic Designer course
Elevate your design thinking with product strategy skills
Designed for mid to senior designers who want to go beyond execution and start thinking like product leaders. This 6-week course teaches practical product strategy skills, business thinking, and decision-making that drive measurable impact.
Whether you're a designer looking to move towards senior or higher level IC roles, or a design manager seeking to up-skill your team, this course is built to develop confident, strategic designers who can lead with clarity and influence.