Hi! I'm Tshili, pronounced chilli 🌶
Your strategic design and growth partner.
I help teams build the right product, faster and sustainably.
I use design strategy to solve complex product challenges and drive business growth.
With 10+ years building digital products, I help teams create exceptional user experiences that increase revenue, reduce operational costs, and protect runway.
For early-stage and growing teams, I reduce uncertainty, align design with business goals, and guide you toward product–market fit.
I specialise in product validation, rapid prototyping, and strategic design alignment.
How I can help you
End To End Design
Build smarter from day one. For 0-1 Products and growing teams. Seamless design execution that helps your product ship faster and sustainably. From research and ideation to execution and iteration.
Just getting started? Learn more →
Strategic Design Expertise
Turn complexity into clarity. Through strategic product discovery, I help you to tackle complex challenges to deliver a seamless user experiences. I align design with your business goals reduce uncertainty, and move faster toward product-market fit.
AI, Data & Growth Design
Turn your data into decisions. Design that strengthens acquisition, retention, and long-term growth. Whether you're exploring AI, scaling acquisition, or improving retention, I help you use data to drive meaningful outcomes. Leverage your data to supercharge your goals
Validation & Product Market Fit
Real user insights that save you time, money, and runway. Using rapid prototyping and data-driven testing, I validate your ideas with real users, to ensure they resonates with your target audience. Helping you avoid wasting time and money. on features that don’t convert.
A selection of my work
Increasing customer subscriptions over 500% through design strategy and rapid prototyping, by simplifying energy costs and data, and providing actionable steps to save money.
Using AI and data to predict oil procurement orders at efficient ports on a voyage route for shipping management companies. Optimising logistics for efficient purchasing.
Trusted by Founders & Product leaders
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David Asare, founder Marchcroft
Tshili is an exceptional UI/UX expert who builds designs that truly convert. Each weekly phone call saves us weeks of time. Without her, we would be pondering over UX fragility and wondering why churn is high. Tshili is creative but still always puts the customer first in her design, which is essential in high-stakes projects.
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Axel Hunter, founder Devin.no
I’ve worked with Tshili multiple times since meeting her at Shell in London, and she’s one of the best UX designers I’ve ever collaborated with. I’ve recommended her to clients and brought her into companies. Consistently the first person who comes to mind when I see teams struggling with UX.
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Nick Gray, co-founder Keyguides Connect
Tshili came highly recommended we needed stronger UX expertise to prepare our platform for scaling and reduce user churn. She worked efficiently and collaboratively, delivering a detailed report. We’re very grateful for her contribution and we’ll definitely be back for more support from Tshili in the future.
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Magnus Rosenvinge Hjelle, Elekt
Tshili is a talented and versatile designer with a great ability to understand business context. She helped us restructure our app's design at a critical phase, ensuring smooth UX, a modern visual identity and increased revenue. We truly appreciated her contribution and would gladly work with her again.
Product strategy
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User Research
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Data
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Design Systems
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AI
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Stakeholder management
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Growth
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Product strategy ✴︎ User Research ✴︎ Data ✴︎ Design Systems ✴︎ AI ✴︎ Stakeholder management ✴︎ Growth ✴︎
The Strategic Designer course
Become a senior strategic product designer
Designed for mid to senior designers who want to go beyond execution and start thinking like product leaders. This course teaches practical product strategy skills, business thinking, and decision-making that drive measurable impact.
Whether you're a designer looking to move towards senior or higher level IC roles, or a design manager seeking to up-skill your team, this course is built to develop confident, strategic designers who can lead with clarity and influence.